Foundation ICON. WARDROBE

Foundation of ICON. WARDROBE

At I.C.W, we set out to redefine the way luxury fashion is bought and sold.
Our vision was born from a passion for designer fashion, sports, and authenticity — combined with a desire to create a platform where trust and exclusivity go hand in hand.

Founded in Copenhagen, Icon. Wardrobe was inspired by a simple realization: professional footballers own some of the world’s most exclusive fashion — yet much of it goes unseen.
We saw an opportunity to give these iconic pieces a new life and a new purpose. By curating pre-loved designer fashion directly from verified professional players, we bridge the worlds of football and fashion, connecting fans, collectors, and style enthusiasts through authentic storytelling.

We believe that iconic fashion should be more accessible, which is why we offer the unique opportunity to purchase pre-owned designer pieces directly from footballers.
More than just shopping, it’s about connecting with your icon — owning pieces with a story while contributing to a more sustainable and conscious fashion culture.

Unlike other resale platforms where counterfeit goods can slip through the cracks, we only work with verified players and trusted sellers.
Our authentication process ensures that every item is 100% genuine, allowing buyers to shop with full confidence. By giving these high-end pieces a second life, we create a space where authenticity, sustainability, and exclusivity merge seamlessly.